The goal is to position R6 Siege not just as another FPS game, but as a unique, must-have tactical shooter. This branding campaign includes text translations into multiple languages and a lore built around the concept of procedural destruction. It also develops a diverse set of short media ads tailored for all social media platforms. ⮕ Spotlight DEIMOS, the main antagonist ⮕ Typography design ⮕ Video editing, impactful bumper ⮕ Dynamic motion with tactical & military-style gimmicks